Do I need a website if I have a Facebook page?.

Meta does. The algorithm decides who sees your posts — and organic reach for business pages has been shrinking for years, precisely so you’ll pay to boost. Accounts get restricted or hacked, and support is a black hole; every Maltese business owner knows someone who lost a page overnight with years of followers in it. A website is the one marketing asset that can’t be taken away, throttled or held hostage.

When someone searches “electrician Mosta” or “dive school Gozo”, Google shows websites and Business Profiles — not your Facebook feed. Social posts are essentially invisible to search, and search is where people go when they’re ready to buy. Social reaches people scrolling; search catches people looking. A business with only a Facebook page is absent from the moment that matters most.

Prices, services, opening hours, booking a slot, paying online — on Facebook these all collapse into “send us a message”, which means every enquiry needs a human reply and half of them arrive at midnight. A website answers the repeat questions automatically, takes bookings while you sleep, and looks credible to the customers who check you out before spending — which is nearly all of them.

Social is your shop window on a busy street: awareness, personality, staying in people’s feeds. The website is the shop: where searches land, questions get answered, and bookings or sales actually happen. Every post links back to the site; the site captures the demand social creates — and the demand Google sends that social never sees. Businesses that connect the two stop losing the customers who fall between them.